Familiarize yourself with the needs of your customers. Go out and meet them. Paying attention to everyone who influences you will help you understand your role in the world.
Maybe you don't understand the answer, maybe you don't think the answer is right. But this is what Ching advises you to do. Of course, you can draw another hexagram until you find the answer you want, but then you miss out on the wisdom and progress that I Ching wants to help you achieve.